E-commerce Customer Feedback Tools – Reviews have become essential for online shopping and customers trust customer reviews more than 10 times more than descriptions or claims made by the brand itself. Reviews can also benefit a brand’s search marketing efforts, as they often feature highly in SERPS, especially for local results. They enable marketers to collect and solicit customer product and service reviews. Some tools also curate conversations happening on social media for brands to use as social proof on their websites.
Customer review and rating tools enable marketers to collect and solicit customer product and service reviews. Some tools also curate conversations happening on social media for brands to use as social proof on their websites. We’ve reviewed five of the best customer review and rating tools so you can decide which one is best for your business. These tools are chosen to be especially useful for e-commerce.
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E-commerce Customer Feedback Tools
TrustPilot is a customer review platform designed with the customer and their goals in mind. Businesses can use the free account option to collect and respond to reviews, but the Lite account (which is paid) allows you to add it to your website. Trustpilot focuses on transparency to ensure trust is built and sustained. Achieving this goal. By giving businesses the tools they need to collect feedback. This transparency means users trust the results, which is good for business.
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Feefo gives you a complete understanding of your customers’ experience. It allows you to manage all consumer ratings and review them from your dashboard. This tool offers less control over the feedback and reviews shown than TrustPilot. The dashboard lets you manage who sees what and in what format, whether it’s through percentages, star ratings, or text. This paid service allows you to email real customers to collect authentic reviews from them.
YOTPO helps businesses generate more reviews. They claim that their Mail After Purchase (MAP) feature allows businesses to collect 9x more reviews. The company also says it can generate 10 percent of a business’s customer reviews simply by using data-driven, automated emails.
Yotpo tends to generate more reviews than other “review” sites, in part because of the incentives it offers to respond to coupons. Of course, this means a slightly less favorable review, which means you might miss out on critical feedback.
Customer Support Software
Bazaarvoice offers a good service similar to the other tools mentioned but with additional features such as an analytics plugin and the ability to create a product sample program and community. The price tag is a bit of a deterrent, however the available analytics may make it worthwhile. Additionally, the ability to respond to product reviews makes the process incredibly simpler and more efficient.
Reevoo provides an honest, unbiased and trusted review collection platform for some of the world’s biggest brands. Reevoo is a fairly standard review site, with easy operation and additional data and reports available through a simple dashboard. It is useful to be able to check all user ratings and reviews from one dashboard.
This free 8-page guide includes our infographic and showcases 150 different marketing tools divided into 35 key areas. .
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Rob Allen is Marketing Director for Numiko, a digital agency that designs and builds websites for purpose-built organisations, such as the Science Museum Group, Cancer Research England, University of London and the Electoral Commission. Rob was the blog editor at Smart Insights from 2015 to 2017. You can follow Rob on LinkedIn.
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In fact, over 70% of them say they’ll switch companies after one bad customer service experience!
Unsurprisingly, businesses that don’t resolve customer issues as quickly as possible or try to understand what they expect and want are likely to lose trust, so they have a poor chance of long-term success.
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But luckily, there are many great e-commerce customer service automation solutions to optimize the customer experience, streamline operational processes, and make them more cost-effective.
Read on to learn more about these tools and how they can help your business provide support and improve customer satisfaction.
In the age of the empowered customer, more organizations are using customer support tools to automate customer service processes and encourage more brand-customer interactions. This helps companies build trust, increase customer retention, and thus increase revenue.
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People want to connect with the customer service team through every possible channel, from more traditional phone calls and email to text and messenger, and actively participate in the buying process from checkout to purchase to delivery.
As a rule of thumb, the more communication channels your company can provide to support customers, the more advantages you will have over your competitors.
E-commerce has seen explosive growth in recent years, especially since the start of the pandemic, when online sales saw a 76 percent increase in sales over the previous year.
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Customer service is an integral part of any business that offers products and services online, where people cannot physically see or touch the goods, thus directly affecting the company’s reputation and sales.
Excellent customer care presupposes, first of all, handling the increasing volume of complaints, inquiries, orders and customer expectations that are usually the result of increased market competition. As a result, you get happy customers with fewer complaints and a net positive advertiser score, better word-of-mouth marketing, and organic sales growth.
That’s why once you’ve chosen your ecommerce platform, you should use customer service tools to enhance and automate the support you provide to your customers at all stages of the buyer’s journey.
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Customer service software tools that specialize in e-commerce often offer capabilities such as order management, customer data collection, ERP integration, or marketing solutions to enhance collaboration and communication. This helps increase conversion rates and increase customer loyalty.
When it comes to choosing your customer service tool, there is no one-size-fits-all solution. Different services offer different features, so you should pay attention to the ones that best suit your needs. However, there are certain things you should consider before starting your search.
We’ve listed the top five eCommerce customer service tools that integrate with major eCommerce platforms like Shopify or BigCommerce and have additional capabilities to improve eCommerce, in general, and customer service, in particular.
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It caters to various industries and offers products related to customer service, sales and other customer communications. Zendesk has a wide range of features and integrates with almost all e-commerce related applications and platforms across the industry.
By acquiring Zendesk licenses, companies gain access to a comprehensive set of tools for customer service and sales, enhancing their ability to connect with customers at every stage of the journey.
It is not surprising that it is used by large companies such as Shopify, Tesco, Uber or Netflix and offers a complete set of solutions that cover all customer needs at every stage of the customer journey.
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Zendesk integrates with all the major e-commerce players like Shopify, Magento, BigCommerce, WooCommerce, plus many other applications and solutions across various industries.
Zendesk offers separate subscriptions for businesses and enterprises, with the basic support plan starting at €19 per month for essential support for email, Facebook and Twitter. The most popular plan costs €99 per month, while large companies can opt for a customized enterprise plan. All standard plans offer free trials.
In addition, Zendesk has a special offer for startups: they can get the tool for free for six months.
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Gorgias is a well-known customer service software specifically customized for e-commerce stores. Although it started out as a Shopify app, it has since expanded its reach by integrating with several other major eCommerce platforms such as BigCommerce and WooCommerce.
Gorgias’s motto is to help independent e-commerce brands deliver great customer experiences and provide outstanding online customer service, this cloud-based help desk solution helps companies by collecting data from past interactions, orders, Payments and refunds, solve the problems of your customers.
It also syncs with popular social media platforms like Facebook and Twitter, making it very easy to connect with consumers.
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This tool integrates with all major e-commerce platforms such as Shopify, Magento, BigCommerce, WooCommerce and other applications for online businesses.
Its basic plan is $60 per month, that’s why
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